Through the XML file, those hours will not be wasted, and will be seen by the three leading search engines-Google, Microsoft, and Yahoo. Blogs, additional pages, or even the addition of multimedia files took hours to create. It was often frustrating for webmasters to realize that their efforts to build a website were left unseen. Search engines rank a page according to the relevance of its content to particular key words-but until the XML format, there were instances when that content was not properly picked up. Webmasters themselves have begun to see the benefits that this file provides. Through this move, the XML format will soon become a standard feature of all website creation and development. This simplifies the whole process of fine-tuning and expanding a website.
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They can create one file for submission, and then update it when they have made changes on the site. The shared recognition of the XML protocol means that website developers no longer need to create different types of sitemaps for the different search engines. This is good news for website owners, and an applaudable sign of cooperation between known competitors. Recently, Google happily announced that Yahoo and Microsoft had agreed to "officially support" the XML protocol which has now been updated to the Sitemap 0.9 protocol and jointly sponsored a site setup to explain the protocol. To encourage other search engines to adopt the XML protocol, Google published it under the Attribution/Share Alike Creative Commons license. It does this by providing the data that a search engine needs, and putting it one place-quite handy, given that there are millions of websites to plough through. It does not affect ranking, but it does allow search engines to make more accurate rankings and searches. XML sitemaps were not, as some people thought, a tool for search engine optimization.
XML also summarizes how frequently a particular website is updated, and records the last time any changes were made. Through the XML protocol, search engines could track the URLs more efficiently, optimizing their search by placing all the information in one page. As websites got bigger and bigger, it was difficult for search engines to keep track of all this material, sometimes "skipping" information as it crawled through these rapidly changing pages. Business websites often contained hundreds of products in their catalogues while the popularity of blogging led to webmasters updating their material at least once a day, not to mention popular community-building tools like forums and message boards. Google's new sitemap protocol was developed in response to the increasing size and complexity of websites. However, Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently. Previously, the sitemaps were primarily geared for the users of the website. If you own or maintain a website or intend to own one, wouldn't it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?īack in 2005, the search engine Google launched the Sitemap 0.84 Protocol, designed to use the XML format.Ī sitemap is a way of organizing a website, identifying the URLs and the data under each section.
Search Engine Giants Adopting the XML Protocol